{"id":386,"date":"2016-07-28T07:59:45","date_gmt":"2016-07-28T14:59:45","guid":{"rendered":"https:\/\/blackparrotsigns.com\/\/?page_id=386"},"modified":"2017-08-14T17:04:13","modified_gmt":"2017-08-15T00:04:13","slug":"marketing","status":"publish","type":"page","link":"https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '  ><div class='avia_textblock' ><p>Advertising and promoting your business professionally and effectively are critical to your success. This section includes numerous articles on marketing that will help you stay on top of trends and avoid common mistakes. If you think of other marketing topics you&#8217;d like to see added, please let us know.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-2  el_after_av_one_full  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_iconlist-62d6ebe251930f2098c45e18d52e8f85\">\n#top .avia-icon-list-container.av-av_iconlist-62d6ebe251930f2098c45e18d52e8f85 .iconlist_icon{\ncolor:#ffac37;\nfont-size:16px;\n}\n#top #wrap_all .avia-icon-list-container.av-av_iconlist-62d6ebe251930f2098c45e18d52e8f85 .av_iconlist_title{\nfont-size:16px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-av_iconlist-62d6ebe251930f2098c45e18d52e8f85  avia-builder-el-3  el_after_av_hr  el_before_av_codeblock '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-av_iconlist-62d6ebe251930f2098c45e18d52e8f85 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-av_iconlist_item-3052ac847544fdfd5608c6578206ab30 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/conducting-market-research\/' title='Conducting Market Research'>Conducting Market Research<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-c0041236f40248814c3272ec0f37e248 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/customer-retention-strategies\/' title='Customer Retention Strategies'>Customer Retention Strategies<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-4da037278e5a314fbbf08dc5ba771783 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/determining-your-target-audience\/' title='Determining Your Target Audience'>Determining Your Target Audience<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-6ba03d5c6dd5adcb756d8ee8a2670880 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/developing-your-corporate-identity\/' title='Developing Your Corporate Identity'>Developing Your Corporate Identity<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-7fde4f53fc33f2f8d4da028b8cb7a8af avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/effective-direct-marketing\/' title='Effective Direct Marketing'>Effective Direct Marketing<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-89d2ad9b02af8100370b93e9d5c772fc avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/making-presentations\/' title='Making Presentations'>Making Presentations<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-81cf637a35e9dc3f7b2998493659876e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/newsletter-development\/' title='Newsletter Development'>Newsletter Development<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-7f9e7c582fbd7357ce12788e3b79537d avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/proofing-documents\/' title='Proofing Documents'>Proofing Documents<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-637007cb396daa74498535a07ba351dd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/working-with-an-advertising-agency\/' title='Working With an Advertising Agency'>Working With an Advertising Agency<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-a304df6488c6aed492d6e2ccb13c264a avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/writing-a-business-plan\/' title='Writing a Business Plan'>Writing a Business Plan<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-19a87cdd02794b84589ab385ea49c139 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/writing-a-sales-letter\/' title='Writing a Sales Letter'>Writing a Sales Letter<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-071c70f2a95d93508903aec4ef2f53d9 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/writing-effective-e-mail-copy\/' title='Writing Effective E-Mail Copy'>Writing Effective E-Mail Copy<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-9b5f2e2af22d09c4fc502e42dcb9172f avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/writing-press-releases\/' title='Writing Press Releases'>Writing Press Releases<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-4eb4679a66f991b1ef3d991d83eead37 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  ' ><a href='https:\/\/blackparrotsigns.com\/resources\/quick_references_html\/marketing\/yellow-pages-and-listings\/' title='Yellow Pages and Listings'>Yellow Pages and Listings<\/a><\/div><\/header><div class='iconlist_content ' ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":229,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/pages\/386"}],"collection":[{"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":4,"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/pages\/386\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/pages\/386\/revisions\/469"}],"up":[{"embeddable":true,"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/pages\/229"}],"wp:attachment":[{"href":"https:\/\/blackparrotsigns.com\/wp-json\/wp\/v2\/media?parent=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}