We are often asked “Where did the name ‘Black Parrot’ come from?”. Our simple answer is “Beauty, Attention, and Longevity”… Those are the three features that distinguish a great sign or graphic. We chose a mascot, the Black Parrot, to constantly remind us of those product goals.
The specific Black Parrot that we chose for our mascot is otherwise known as the “Palm” or “Goliath” Cockatoo, and it truly embodies those three key characteristics;
Beauty – It’s large size, eye-popping crest and powerful beak ensure that the Black Parrot stands out as one of the most beautiful and unique birds in the entire world.
Attention – To gain attention, the Black Parrot has an unusually wide range of calls – but it even goes a step further to get its messages across. This bird will break off tree branches and use them to drum out its message on a hollow tree! This reminds us to consistently look for new and creative ways to make your message stand out.
Longevity – With an extraordinary life expectancy over 60 years, this parrot also sets a great example for the durability that you expect in your products.
At Black Parrot Sign Studio, we strive to live up to the example that this “Black Parrot” has set for us. Let us use the Black Parrot philosophy to help you “Separate Yourself from the Flock”!